![]() And both these parts have to be fully integrated. What Challenges Catelyn:Ī customer onboarding process requires a lot of coding and designing. Catelyn is ready to prepare an onboarding process that will help its customers understand the use of the tool. As this problem is Catelyn’s concern due to her position, her boss requests an immediate solution to it. But their customers have a hard time understanding their tools, which affects their business. Married, has a middle-income-level.Ĭatelyn is the customer success manager of a software company that provides customers with investing and trading tools. Demographic: 29 years old, lives in London, UK.Persona 2: Catelyn, a Customer Success Manager In this example, it’s essential to appreciate the design that includes factors such as goals, motivations, and frustrations, all of which are extremely important to understanding and empathizing with the behavioral patterns of the persona. In this user persona template, I found at Justinmind, the John persona can be displayed via a quick impression of lifestyle, characteristics, and conditions with all the critical demographic data on the left side under a colorful, fun & engaging photo of the particular person – John in this case. And here’s a quick template example that can help you get the idea and create something similar, including John’s detailed background information and characteristics. In addition, this product must give precise results and shorten the time he spends on managing the shop. He is looking for an easy-to-use product that enables him to see how many books he has sold, how much money he has made, how much money he has spent, which category and title is the best seller of his shop. John needs a product that will handle the analysis of his income. And he quit his corporate job to spend more time with his family. He has to spend a long time to make an efficient analysis. The biggest question he needs to answer is how much profit he makes at the end of the month. John is not great at accounting, and he is getting lost while following the money he spends and earns. All he wants to do is be able to maintain his bookshop. So, to start a family, he decided to quit his job and invest his savings in a bookshop, which has been his dream since his university years. John was working for a global company and did not have much leisure time as his work was taking too much time. He changed his occupation 3 years ago after getting married. Married with a 2-year-old child, has a middle-income level. Demographic: 34 years old, lives in New York.Occupation: Owner of a bookshop, self-employed.If you are new to creating user personas, these user persona analysis examples and some cool templates will help you at the starting point of your b2b SaaS product design. Typical User Persona Examples + Templates PS: For more information on how user personas are created and the critical points of doing so, check out our article: How to Create User Personas. As long as your personas are based on real customers, your product will continuously gain new ones. The key point in creating a user persona is working with real people. You have to do tons of research on your real potential customers, gather the information you collected -ranging from the names, occupation, level of education, marital status to pain points-, pick out common points, and then carefully define your user persona. How to create User PersonasĬreating detailed user personas is not an easy job. ![]() User personas, also known as UX personas, are the characters, which will represent the pattern covering these points. ![]() ![]() To respond to this kind of demand, you, as a UX designer, need to know who your users are and what they like to offer them an accurate service.Įven if your SaaS product addresses users from different backgrounds, there have to be specific common points. What is a User Persona?Ī User Persona is a fact-based visual representation of a set of users that helps design teams visualize, understand, and build relevant connections with the target users. In the digital age, audiences are demanding user-oriented products. It will show you numerous examples of User Personas in user experience (UX) that will illuminate your path to creating perfectly optimized SaaS products. So, today’s article will speak to this exact need of yours. Creating a user persona is key to reaching an effective target audience for product and service design, I assume you already know this since you’ve begun to dig deep into the definition and benefits of User Personas already!Īnd I believe, it’s equally important to see as many examples as possible since this is a matter of inspiration, knowledge in design, and familiarity with the subject.
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